Our last church, which we left over 15 years ago for reasons like this, had a billboard and a weekly sermon theme that “God loves you unconditionally.” Alternate versions used by other churches go something like, “God loves you just as you are.”
Guess how your average non-believer will interpret that, with plenty of help from Satan? “Yes, God loves you unconditionally, just as you are, so no need for any change or to repent! And you definitely don’t need Jesus!”
In the agape term for love, which is having someone’s long-term best interests at heart, God does love unconditionally. But He doesn’t provide salvation unconditionally. You must repent and believe. Those who only teach part of the Gospel don’t teach the Gospel at all. They demonstrate that they are ashamed of the real Gospel.
Romans 1:16 I am not ashamed of the gospel, because it is the power of God for the salvation of everyone who believes: first for the Jew, then for the Gentile.
Greg Koukl likes to point out that, “God catches his fish and then He cleans them.” I think it is important to remember that when sharing the Gospel. If someone had come to you or me and said, “As soon as you stop being greedy, lustful, idolatrous, selfish, etc. I will share some great news with you!” I don’t think we’d have been interested in hearing more. According to the Bible, we can’t have power over sin until we are saved.
God does love us: Romans 5:8 But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.
But a response is required: Romans 10:9 That if you confess with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved.
Run, don’t walk, from churches that are ashamed of the real Gospel. If they teach that you can be saved without Jesus or that your good deeds will earn your salvation, or that God doesn’t require you to repent and believe, then get out and find a real church.